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UX Design Process

While UX design processes can be customized based on project, organizational, and resource factors, the underlying concepts remain the same: know your customers, iteratively test & refine prototypes, deploy quickly, and then test & refine some more. 

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The following is a sample of how we approached UX design for new features and ongoing improvements on the Bose.xx websites.

Iterative Conceptual Design Sprints

  • Define the problem

  • Understand business and user needs

  • Brainstorm & prototype design solutions

  • Test & refine solutions with customers

Iterative Testing & Improvements

  • Understand how well the new solution meets business and user needs and KPIs

  • Identify opportunities for improvement

  • Test and implement improvements

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Functional Design Sprints

  • Prepare detailed design solution for implementation

  • Scale the design for all use cases

  • Vet design for technical feasibility

  • Align with cross-functional team on implementation approach

Implementation Support Sprints

  • Ensure the solution is implemented as designed

  • React and adapt to new technical constraints and/or undiscovered edge cases

  • Review and approve the solution

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