"Add To Cart" Shortcut

Product tiles on category/subcategory pages linked only to product "story" pages, which then required another click to get to "Add To Cart" functionality. 

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To make the path to purchase quicker for those who needed it, we wanted to test the addition of a 2nd button that allowed users to skip the "Details" page, and go directly to the "Add To Cart" functionality via an overlay. I provided the functional design for this overlay to a cross-functional development team, who implemented it and prepared it for testing.

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When tested in Canada, we saw a 14.3% lift in cart additions and an 18.4% lift in revenue. As a result, the change was rolled out globally.