Holiday Countdown Messaging

During the holidays, It's common practice on e-commerce sites to show an "countdown" message indicating how much time customers still have to purchase and ship products to arrive before the holiday. The Bose.xx sites had a temporary solution for this messaging during the first year on the new platform, but we hadn't yet built a permanent solution.

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In order to understand the impact of the countdown message on sales KPIs, we split tested a number of placements, visual treatments, and message wordings. I collaborated with a visual designer and copy writer to provide the various options to the testing team.

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Surprisingly, the addition of this message had no impact on sales KPIs. While the test itself weren't a success, it helped us understand the value (or lack thereof) in spending development resources on a permanent solution, and the messaging was dropped from subsequent holiday sales plans.